A study has found that under-18s are an incredible five times more likely to buy alcohol after seeing it advertised on television and 36% more likely to drink it after reading about it in a magazine.
The results of the Boston University study have caused health professionals to speak out about this ‘major health problem’ and urge that it needs to be addressed once and for all. With Britain experiencing one of the highest rates of underage drinking in Europe, the researchers confirmed:
“These findings strongly suggest that alcohol advertising influences an important aspect of drinking behaviour among underage youth who consume alcohol.”
Further information from the Office for National Statistics (ONS) shows that 43% of 11 to 15-year-olds have drunk alcohol at least once in the last year. That number has been found to rise with each year and by the age of just 15, 74% admit to having had an alcoholic drink in the previous 12 months.
As it has been revealed that young people recognise more alcohol brands than ice cream brands, Alcohol Concern is now calling for a ban on all alcohol advertising at music and sporting events. This move was first introduced for cigarette advertising which was banned on television in 1965 and in all other forms in 2003. As a result, the proportion of children who have smoked at least once has declined to just 18% amongst 11 to 15-year-olds which is the lowest level since records began.
If you think that you or someone you know could have a problem with alcohol, please feel free to visit our Alcohol Awareness Treatment and Rehabilitation page for more information about the signs, symptoms and treatments that are available.