Australian model, Meaghan Kausman has criticised swimwear brand, Fella Swim for photoshopping her images after she agreed to participate in a photoshoot for them.
Upset that her body appeared to be several sizes smaller than she actually is, Meaghan bravely posted the before and after photos onto her Instagram account and declared:
“I refuse to stand by and allow ANY company or person to perpetuate the belief that ‘thinner is better.’ This industry is crazy. It’s NOT OKAY to alter a woman’s body to make it look thinner.”
The model later went onto appear on the Australian version of the Today Show to discuss the controversy and she said how mind blowing it was that they had practically cut her in half.
“I was really, really taken aback that they felt the need to do that and that they could take the creative licence to alter it because of what they thought would fit into their cultural ideal of what beautiful is.”
Kasman’s father is a body language expert and the director of an organisation that supports people with eating disorders and credits him for helping her cultivate a healthy and positive body image. In order to help other young children and adults adopt the same mentality, she said she felt it was important to speak out about this so people can understand that the images we see in magazines and on television don’t reflect reality.
Appearing alongside his daughter on the Today Show, Dr. Rick Kausman pointed out that the unrealistic images that fashion magazines bombard us with have a huge impact on the self-image, confidence and mental health of teenagers and young adults. Sadly, all too often the pressure for women to conform to such impossible ideals can have serious consequences and that is when eating disorder behaviours start to develop.
Fella Swim has since apologised and removed the image from their website.
If you think that you or someone you know may be struggling with an eating disorder, please don’t hesitate to contact us in the strictest of confidence and we will be more than happy to help. You can also learn more about eating disorders at the Life Works Eating Disorder Knowledge Centre.