Cardiff Fights Binge Drinking With Video

binge drinkingCardiff is planning to fight binge drinking by showing you what you look like drunk.Cardiff is using a new weapon to help combat binge drinking. They will film the antics of binge drinkers who need medical treatment and show this video to the individual drinkers once they are sober.

This is part of a 12-week pilot project designed to clean up Cardiff and take some pressure off local hospitals. The hope is that by showing people how they behave while intoxicated, Cardiff can reduce the physical and monetary costs of binge drinking.



Conrad Eydmann, head of substance misuse strategy and development for Cardiff and Vale University Health Board, said, “Our intention is that the vast majority of people will be surprised and hopefully concerned about the state of their behaviour.”

He said that no one will be forced to watch the video but hopes people will be able to see how alcohol can affect their behaviour. If the program is successful, it could help Cardiff shake its reputation as the UK capital of binge drinking.

In a study by The Alcohol Concern Cymru, the organisation claimed that as many as 20% of adults in Wales admit to binge drinking. As the largest Welsh city, Cardiff often bares the brunt of the countries alcohol fuelled revelry.

Currently, Cardiff’s local health board said up to 60% of ambulance and A&E beds go to alcohol related injuries on the weekends. There are also casualty centres set up for the sole purpose of dealing with binge drinkers. Even this is not enough to keep up with the number of binge drinkers around the holidays. During the Christmas holiday, Cardiff has to set up a make shift hospital in the Millennium Stadium to prevent the huge number of drunken injuries from clogging local hospitals.

The cameras will first be implemented at the new triage centre is at Ebenezer Chapel in Charles Street.

"We're looking at securing camera equipment inside the building. There will be a basic capacity to film people on arrival and as they leave," said Mr Eydmann.

While the £85,000 project has many people excited, the new cameras are not without their detractors. Representatives from the Alcohol Concern Cymru believe the real problem lies in the pricing of alcohol and restricting the density of premises allowed to sell alcohol. By upping minimum prices and restricting the number of people allowed into clubs the Alcohol Concern Cymru believes they can better tackle the countries drinking problem.

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