By now most people have heard of neknominations. This online phenomenon started in Australia and encouraged friends to consume large amounts of alcohol while challenging others to do the same.
We at Life Works decided to do a little research to see just how much people were drinking when they did a neknomination. Our results were pretty shocking. Out of the 10 neknomination videos we picked at random, the average number of alcohol units consumed was 19.305.
To give some context, the maximum recommended daily units for men is 3 to 4 and 2 to 3 for women. That means on average, people who took part in the neknominations we studied drank about 5 to 10 times their daily allowance. In fact, the average neknomination consumption was just under the maximum weekly allowance of 21 units for men.
Probably the most frightening thing about these neknominations is the fact that none of the videos we saw were over 5 minutes. This means the people in these videos are consuming alcohol at an astounding rate. The video that had the most units imbibed by a single person showed a young man drinking 47.1 units in just under 5 minutes.
Reports are already spreading about the dangers of neknominations and a number of deaths have occurred as a direct result of neknomination drinking. What makes these neknominations more frightening is the number of people who are now mixing in drugs or other dangerous activities into their neknomination. In the ten neknominations we studied, people consumed alcohol along with cocaine, acid, a variety of unidentified pills and cannabis. Alone, these drugs can pose health risks but together they can form a far more dangerous cocktail.
As the neknomination craze continues, it is important to remember that this type of drinking is not something to take lightly. It is nothing more than binge drinking. That means it can negatively affect the liver, brain and a number of other organs.